Seasonal catalogs allow you to frame products in a meaningful way that taps into customers’ holiday cheer.
From Halloween to Valentine’s Day, there are countless opportunities during the holiday season for your business to market its products with the help of a catalog printing company in Arkansas. A holiday catalog offers the unique opportunity to combine time-honored cultural traditions with a statistics-backed marketing channel. According to the American Catalog Mailers Association, 90 million Americans purchase items directly from catalogs each year, generating $125 billion in annual revenue. However, not all catalogs are created equal. The following steps will reveal how you can tap into quality catalog printing services and take the first steps toward boosting your sales during the holiday season.
1. Identify Your Target Audience
You can only create a successful catalog if you understand your audience. Take the time needed to gather key customer data and insights that will allow you to decisively answer the following questions:
- Who will be receiving your catalog?
- How does this customer celebrate the holiday season?
- What products will you feature in the catalog?
- How do these products align with your customer’s celebrations?
At the end of the day, your catalog should encourage consumers to go on a holiday shopping journey with your company. You want to create an emotional response that ends with the customer making your product a priority during a busy time of the year.
2. Establish an Emotional Connection
Whether a consumer is buying stocking stuffers or office supplies, shopping is an emotional journey. Remember that your company’s brand is more than a name. Creating a holiday catalog will require you to use the information you gathered in step No. 1 as the basis for telling your brand’s story. When you effectively tell your brand’s story, you can show how your products improve to the customer’s seasonal traditions. This is essential to connecting with your audience on an emotional level, driving sales through your catalog, and building a loyal customer base who will consistently come back to you.
3. Invest in Quality
When it is time to turn your audience insights and brand story into a physical catalog, you should recruit the most experienced photographer and catalog printing company available. You may be surprised to learn that the customer’s reading experience relies on three of the five senses: touch, sight, and smell. Paying attention to these little details can mean the difference between a boost in seasonal sales and marketing materials that simply fall flat. Hire a professional photographer to take beautiful photographs, and choose an Arkansas printer with experience in catalog services. If you follow each of these steps, the result will be a cheery holiday catalog with an outstanding level of quality that matches your products.
If you want to maximize your seasonal sales with help from a catalog printing company in Arkansas, contact Arkansas Graphics today at 501-263-2649 to get an estimate for your project.