Want to make more money, and improve your bottom line? Don’t just acquire more customers. Woo your existing ones! According to Bain & Company, a 5% increase in customer retention correlates with a 25% or more increase in profit.
Arkansas GraphicsWant a 25% Increase in Profit? Here’s How!
Personalized content is everywhere—direct mail, email, magazines, and even ads that follow you around the web. But as a marketer, how do you get there? Just dropping in data-driven content doesn’t guarantee success. Whether it’s print or email, here are three keys to remember when creating any personalized marketing campaign.
Arkansas GraphicsGetting Great Results from Personalized Print
There are a lot of moving parts to any marketing campaign. The printing and mailing (or, if you are incorporating digital channels, text or email blasts) is only the last link in the chain. To ensure that the final deadline is met, you have to work backwards to ensure that each individual component is on schedule.
Arkansas GraphicsHow to Meet Your Deadlines Every Time