5-Point Checklist for Top-Notch Folds

First impressions matter. When a recipient reaches into his or her mailbox or picks up a piece of marketing collateral, what impression are they getting from your company?

Arkansas Graphics5-Point Checklist for Top-Notch Folds

Make a Stronger Impression with Print

Marketers should be paying attention to today’s trends in education – Paper Marketers should be paying attention to today’s trends in education. The same tools that help young readers learn and absorb information help the target audiences for your marketing campaigns learn and retain marketing information, too. One of these tools is paper.  In a new report, “Third Annual Back …

Arkansas GraphicsMake a Stronger Impression with Print

How Personalized Materials Make A Difference

Does your marketing lack the personal touch? Variable data and imaging can help. All too frequently, print (and other) marketing materials for Arkansas companies tend to blend into an anonymous mush in the eyes and minds of their prospective customers. No matter how eye-catching the visuals or how compelling the sales pitch, today’s audiences want something more- namely, individual attention. …

Arkansas GraphicsHow Personalized Materials Make A Difference

The Importance of an Eye Catching Package Design

Your products need the right package design be able to engage with consumers, display information, and draw attention away from competing items. Each year more than 80 percent of new products fail. But why? Customers don’t want to spend their time or energy weighing the advantages of a product in their shopping cart. That is why a product’s packaging is so important, …

Arkansas GraphicsThe Importance of an Eye Catching Package Design