Want Me to Buy? Just Ask!

Want more people to respond to your marketing offers? Sometimes the answer is so obvious that marketers overlook it. Tell your audience what you want them to do, then ask them to do it.  Yes, sometimes it’s that straight forward.

Arkansas GraphicsWant Me to Buy? Just Ask!

Your Customer : “Pay Attention to Me!”

Congratulations! You landed a new customer—and they love you. As long as you continue to provide good products, reasonable prices, and great customer service, they’ll stay loyal as long as you don’t mess things up. Right?

Arkansas GraphicsYour Customer : “Pay Attention to Me!”

Personalization: Why It Works

Everywhere you look, marketing content is personalized. From grocery store receipts to your Amazon recommendations to postcards in the mailbox, companies are personalizing their communications to address who their customers are and what their customers need. Are you capitalizing on those opportunities, too?

Arkansas GraphicsPersonalization: Why It Works

5-Point Checklist for Top-Notch Folds

First impressions matter. When a recipient reaches into his or her mailbox or picks up a piece of marketing collateral, what impression are they getting from your company?

Arkansas Graphics5-Point Checklist for Top-Notch Folds