3 Areas Where Direct Mail Beats Email

Don’t get us wrong—we love email. Like every marketing channel, email has an important place in the marketing mix. But with the pressure that marketers often experience to go all digital, it’s important to remind ourselves of some of the unique benefits offered by direct mail.

Arkansas Graphics3 Areas Where Direct Mail Beats Email

Marketing With “Smart Mail”

What Is “Smart Mail”? While there is still a place for undifferentiated mail, marketers are increasingly moving toward what we might call “smart mail.” These are mailings that are more targeted and more relevant to the intended audience.

Arkansas GraphicsMarketing With “Smart Mail”

3 Details You Can’t Miss When Planning a Political Direct Mail Campaign

Theme, story, and calls-to-action are essential when creating a political direct mail campaign that resonates with local voters. A political direct mail campaign is one of the most effective ways for candidates to mobilize voters. According to the United States Postal Service, more than 2 billion pieces of political mail were sent during the 2012 election cycle. This statistic reveals the incredible popularity …

Arkansas Graphics3 Details You Can’t Miss When Planning a Political Direct Mail Campaign

Want More Effective Direct Mail? Make It Lumpy

What the heck is lumpy mail? Let the direct mail experts at Arkansas Graphics explain.

What should you do to switch up your direct mail marketing? Try lumpy mail! The goal of direct mail is to attract attention. To that end, there has been a growing trend toward dimensional mail, or mail that is bigger and fatter than traditional mail. Dimensional mail gets attention—and results.

Arkansas GraphicsWant More Effective Direct Mail? Make It Lumpy