Marketing With “Smart Mail”

What Is “Smart Mail”? While there is still a place for undifferentiated mail, marketers are increasingly moving toward what we might call “smart mail.” These are mailings that are more targeted and more relevant to the intended audience.

Arkansas GraphicsMarketing With “Smart Mail”

3 Details You Can’t Miss When Planning a Political Direct Mail Campaign

Theme, story, and calls-to-action are essential when creating a political direct mail campaign that resonates with local voters. A political direct mail campaign is one of the most effective ways for candidates to mobilize voters. According to the United States Postal Service, more than 2 billion pieces of political mail were sent during the 2012 election cycle. This statistic reveals the incredible popularity …

Arkansas Graphics3 Details You Can’t Miss When Planning a Political Direct Mail Campaign

Want More Effective Direct Mail? Make It Lumpy

What the heck is lumpy mail? Let the direct mail experts at Arkansas Graphics explain.

What should you do to switch up your direct mail marketing? Try lumpy mail! The goal of direct mail is to attract attention. To that end, there has been a growing trend toward dimensional mail, or mail that is bigger and fatter than traditional mail. Dimensional mail gets attention—and results.

Arkansas GraphicsWant More Effective Direct Mail? Make It Lumpy

5 Direct Mail Ideas You Might Not Have Thought Of

It’s time to mix things some and try some new direct mail strategies. Looking for creative ways to dress up your direct mail efforts? Here are five ideas with proven effectiveness that you might not have thought about.

Arkansas Graphics5 Direct Mail Ideas You Might Not Have Thought Of