Are You Short-Sighted? Or Long-Sighted?

When you are calculating the ROI of your print, email, or multichannel marketing campaign, how long a view do you take? Do you stop tracking revenue after a month? One year? What about the lifetime of the customer? Lifetime customer value (LCV) is an overlooked metric that should be part of how marketers measure success. Customers gained through personalized printing …

Arkansas GraphicsAre You Short-Sighted? Or Long-Sighted?

Why Foil Stamping?

Printed collateral, direct mail, and other printed marketing communications remain the bedrock of successful marketing campaigns, but their “look” is changing. Consumers today, especially Millennials, are drawn to marketing touches that produce an experience. They love the novelty of print, and their ability to handle a tangible, quality piece stands out in the crush of electronic messaging. But not just …

Arkansas GraphicsWhy Foil Stamping?

5 Copy Tips for Better Direct Mail Response

Target Marketing recently published a terrific article on generating responses with direct mail. It doesn’t point to data-driven personalization, multichannel integration, or psychographic targeting, although all of these are important strategies.

Arkansas Graphics5 Copy Tips for Better Direct Mail Response

Why You Need a MultiChannel Strategy

We live in an era of gadgets. Research shows that 94% of people have their cellphone within arm’s reach at all times, consumers are shopping on tablets while watching television, and more email is opened on mobile devices than a desktop. Customers continue to move into a multichannel world, and responsive marketers need to go there, too.

guy@arkansasgraphics.comWhy You Need a MultiChannel Strategy