Are Recipients Getting the Message?

“What does this company want me to take action on?” Sometimes the simplest components of great marketing pieces are overlooked.

Arkansas GraphicsAre Recipients Getting the Message?

The Most Effective Direct Mail Methods for a Political Campaign

Successful political campaigns rely on methods that can reach as many people as possible. With direct mail, you can reach a large group of people as quickly and affordably as possible. Whether it’s a local, state or national campaign, your advertising methods can make or break the outcome of your campaign. That’s why memorable political campaigns use direct mail as …

Arkansas GraphicsThe Most Effective Direct Mail Methods for a Political Campaign

Are You Short-Sighted? Or Long-Sighted?

When you are calculating the ROI of your print, email, or multichannel marketing campaign, how long a view do you take? Do you stop tracking revenue after a month? One year? What about the lifetime of the customer? Lifetime customer value (LCV) is an overlooked metric that should be part of how marketers measure success. Customers gained through personalized printing …

Arkansas GraphicsAre You Short-Sighted? Or Long-Sighted?

Why Foil Stamping?

Printed collateral, direct mail, and other printed marketing communications remain the bedrock of successful marketing campaigns, but their “look” is changing. Consumers today, especially Millennials, are drawn to marketing touches that produce an experience. They love the novelty of print, and their ability to handle a tangible, quality piece stands out in the crush of electronic messaging. But not just …

Arkansas GraphicsWhy Foil Stamping?