Study: More Channels = Better Results

Notepad with multi channel marketing on the wooden table.

Have you ever wondered how using multiple channels affects your results? A recent study from Demand Metric / PFL gives some insight. In this study, titled, “2019 Multichannel Marketing Report,” researchers surveyed 579 marketers to learn how many channels respondents were using and how happy they were with the results.

Arkansas GraphicsStudy: More Channels = Better Results

Getting Great Results from Personalized Print

Personalized content is everywhere—direct mail, email, magazines, and even ads that follow you around the web. But as a marketer, how do you get there? Just dropping in data-driven content doesn’t guarantee success. Whether it’s print or email, here are three keys to remember when creating any personalized marketing campaign.

Arkansas GraphicsGetting Great Results from Personalized Print

Get Your Timing Right!

How critical is the timing for direct mail campaigns? Hitting the right window can make the difference between recipients saying, “That’s me!” and the piece being rejected out of hand. Nowhere is this better illustrated than in this tale of two campaigns.

Arkansas GraphicsGet Your Timing Right!

Donations Need a Boost? Try These 3 Things

Looking to increase the engagement of your donors or raise a little extra money? Enhance your efforts by tapping into people’s hearts. Whether you are mailing postcards or blasting an email, here are three tips for getting the most out of your appeals.

Arkansas GraphicsDonations Need a Boost? Try These 3 Things