Digital Print: It’s Not Technology—It’s Marketing

How are you thinking about digital printing? From a strategic marketing perspective… Do you think of digital printing as an output technology or a marketing model? The reality is, it’s both. If you don’t think of digital printing this way, maybe you need to think more broadly about digital print.

Arkansas GraphicsDigital Print: It’s Not Technology—It’s Marketing

3 Tips for Maximizing Your Print Investment

Are you tired of hearing people talk about the benefits of going entirely paperless? We are! Especially when it comes to marketing, that’s just not a smart move. When our inboxes are clogged with spam and any company can look big and successful online, print carries weight and inspires confidence in a way that digital channels do not. People just …

Arkansas Graphics3 Tips for Maximizing Your Print Investment

Rebranding Your Business Part Two: Designing New Marketing Materials

Rebranding new marketing materials

After you assess your brand, it is time to design the new face of your organization with graphics, a new message, and updated marketing materials. Your brand is more than your logo. Your brand is the combination of all of your advertisements, marketing materials, and messages. In short, your brand is the overall experience that customers have when interacting with …

Arkansas GraphicsRebranding Your Business Part Two: Designing New Marketing Materials

Rebranding Your Business Part One: The Brand Assessment Process

Rebranding your business begins by conducting a thorough brand assessment to understand what message your organization is sending. Rebranding is the act of a company or organization re-inventing or retooling its message or appearance. It’s a complex process that goes far beyond simply selecting a new logo and printing new stationery. You must decide on your brand’s voice, message and …

Arkansas GraphicsRebranding Your Business Part One: The Brand Assessment Process